There's a revolution happening right now that's changing the face of entertainment, marketing and promotion. A brand new broadcast medium is just below the horizon and Multicast Technologies has the tools and expertise to take full advantage of this breakthrough in communications.
Historically, the Internet has been plagued with expensive and unreliable methods of broadcasting.
We've re-engineered the process through which Internet broadcasting takes place. We've made it reliable AND affordable. You can now reach millions without the fear of crashing or high bandwidth charges thanks to the technology of multicasting.
Multicasting is a one-to-many transfer protocol for broadcasting on the Internet.
We like to compare broadcasting on the Internet to a field of dominoes. Each domino represents an expensive chunk of bandwidth.
Unicasting employs a separate stream or line of dominoes for every member of the audience.*

As the audience grows, so does the number of dominoes - increasing the bandwidth to broadcast.
*Unicasting is the current de-facto standard for Internet broadcasting.
Multicasting sends only 1 stream or line of dominoes to the routers, which, in turn, replicate the information for every member of the audience - saving bandwidth and money.*
*Broadcast costs remain constant no matter how many users log on.
Combine this broadcasting efficiency with new compression technologies like MPEG4 and you've got a healthy rival for traditional broadcast mediums like television and radio.
Click here for more detailed technical information about multicasting.
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