There's a revolution happening
right now that's changing the face of entertainment, marketing and
promotion. A brand new broadcast medium is just below the horizon
and Multicast Technologies has the tools and expertise to take full
advantage of this breakthrough in communications.
Historically, the Internet
has been plagued with expensive and unreliable methods of
broadcasting.
We've re-engineered
the process through which Internet broadcasting takes
place. We've made it reliable
AND affordable. You can now reach millions without
the fear of crashing or high bandwidth charges thanks to
the technology of multicasting.
Multicasting
is a one-to-many transfer protocol for broadcasting on the
Internet.
We like to compare broadcasting on the Internet
to a field of dominoes. Each domino represents an expensive
chunk of bandwidth.
Unicasting
employs a separate stream or line of dominoes for every member
of the audience.*
As the audience grows, so does the number of dominoes - increasing
the bandwidth to broadcast.
*Unicasting is the current
de-facto standard for Internet broadcasting.
Multicasting
sends only 1 stream or line of dominoes to the routers, which,
in turn, replicate the information for every member of the
audience - saving bandwidth and money.*
*Broadcast costs
remain constant no matter how many users log on.
Combine this
broadcasting efficiency with new compression technologies
like MPEG4 and you've got a healthy rival for traditional
broadcast mediums like television and radio.
Click
here for more detailed technical information about multicasting.